Associate Director, Communications Planning
Description
- Be the Voice of the Consumer: Dive deep into consumer behavior, leveraging data, research, and your own intuition to identify the audiences most likely to drive business growth for our clients.
- Map the Journey to Success: Develop comprehensive customer decision journeys, illuminating the path audiences take and informing our planning teams on how to best reach them at every stage.
- Uncover the Big Idea: Analyze cultural trends, competitive landscapes, and brand insights to unearth the key idea that will resonate across all media touchpoints and fuel a cohesive brand story.
- Build the Blueprint: Design the communications architecture that guides media plan development, ensuring every tactic and investment decision aligns with the overarching strategy.
- Lead with Curiosity and Collaboration: Manage primary consumer research projects, facilitate brainstorming sessions, and partner closely with internal teams and external partners to deliver exceptional results.
- 7+ years of experience in communications planning, account planning, media planning, brand planning, or connections planning.
- A deep understanding of consumer behavior within media, particularly channels relevant to healthcare marketing. (Healthcare experience is a plus, but not required - we value transferable skills and a passion for learning!)
- A knack for simplifying the complex, translating data and insights into clear, compelling narratives.
- Excellent written and verbal communication skills – you can clearly articulate your ideas and influence decisions.
- A collaborative and "can-do" attitude with the ability to thrive in a fast-paced environment while juggling multiple projects.
- A passion for innovation and challenging the status quo with a positive, constructive approach.
- Familiarity with digital and traditional media channels and how to effectively deploy them within an omnichannel, full-funnel media approach.
ALL FOR GOOD
CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it’s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all”. We believe in “all for good.”
CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
We will not accept resumes or candidate submittals from employment agencies or outside recruiters.